The concept of Pad4Pad started in October of 2007 after a miserable year of trying to sell my home through the traditional methods with no success.  My wife and I were getting frustrated.  We were looking to our realtor for the out of the box marketing idea that would sell our home.  The problem was the housing bubble was breaking, prices were dropping, inventory was on the rise and the number of buyers was diminishing.  This created the perfect storm in Colorado as the real estate market had been increasing substantially year after year.  We had recently purchased a new home in an older neighborhood.  After placing our home on the market and getting a lot of lookers, we realized that all of the people looking at our home couldnt purchase it if they wanted to because they were in the same boat as us.  They wanted to move but couldnt sell their homes either.  The only suggestion our realtor could give us was drop the price.  We were not interested in dropping the price of our home.  We wanted a fresh marketing idea. 

One day while in passing, my wife said "I wish we could find the people in Fort Collins that wanted to move to Denver and we could buy theirs and they could buy ours".  The lightbulb went off in my head.  I rushed to the computer to see what I could find.  I was amazed when I did not find anything out there that would help my real estate agent market my property for potential swaps.  I called a long time friend who was in the software industry and shared our idea with him.  He said that he was looking to do something on his own but hadn't come up with the idea yet.  He agreed to help make Pad4Pad come to life.  After assembling the right team, we began production.  Since I knew nothing of how to build a web site, they had to work from ideas that I had in my head. 

Three months later on Feb 25th, we rolled out the first version of PadPad.  Immediately, the media jumped all over the concept.  Three days into being live, I was sitting in front of a tv camera being intereviewed by 9News here in Denver.  A week after that, WCBS TV was doing an interview.  The media craze has just gained momentum since then with Pad4Pad making the front page of the LA Times real estate section and doing a live interview with CNBC.  The experience has been amazing.  Many of our clients that have been interviewed have stated how Pad4Pad has increased the activity on their homes and lead to several offers for swaps.  The goal was always to help people that are in the same position as myself sell their homes in a difficult market.